Social Media

More than 81% of small businesses and 92% of NGOs use social media. Social media is a necessary layer of marketing and public relations that allows companies and organizations to speak to their customers and advocates. It is a powerful tool to reach potential audiences in highly effective and measurable ways. However, social media, just like advertising or more traditional PR, requires a robust strategy. Working hand-in-hand with clients, Gambel Communications can provide consultation, turnkey services and training to create powerful social media content for businesses around the area, helping them create rich, relevant content that reaches their desired audiences.

Social Media Management Consultation and Turnkey Services

  • Custom auditing, including competitive research analysis and strategy development
  • Profile creation and daily management (we like to call it community management + social listening – because engagement is a beautiful thing)
  • Content creation
  • Community monitoring / management
  • Influencer outreach / marketing
  • Insights and analytics
  • Custom campaigns and contests

Social Media 101 Training

  • An introduction to social media, focusing on the platforms that make the most sense for your brand
  • Content development strategy recommendations
  • Account set-up and instruction, if necessary
  • Facebook Business Manager and Ads Manager training
  • Advertising strategy suggestions, including budget

The workshop lasts a half-day with optional continued support.

Notable social media campaigns include:

  • Influencer Marketing with Canal Place Blogger Brunch – View Case Study
  • Individual and Brand Management of Longbranch Healthcare and Chris McMahon – View Case Study
  • Strategic Fundraising with Children’s Hospital Jazz Half Marathon – View Case Study