Marketing

Marketing Summit

The Gambel Communications Marketing Summit is a half-day strategic planning session involving a client’s stakeholders along with Gambel’s top talent. Gambel Communications leads an intense planning session, the deliverable of which is a strategic directional document that defines a client’s marketing approach and supports its short and long term goals. Overall, the Marketing Summit establishes the tactical strategies necessary for an organization’s continued success.

Brand Identity Package

A strong brand platform ensures that a client is presented to – and perceived by – the public in a consistent and understandable way. Gambel Communications conducts a communications audit, evaluating the effectiveness of an organization’s current brand identity, to develop recommendations. From re-branding to updating collateral materials, Gambel Communications establishes a brand strategy that highlights an organization’s strengths.

Branding elements include:

  • Brand strategy, including vision statement, values, brand personality and voice
  • Website design and maintenance
  • Artwork, including advertisements, logos and other design elements
  • Brochures

Deliverables

Gambel Communications works with each client in the creation and revision of printed and online materials. Gambel Communications is poised to assist in all aspects of deliverable production including design, content creation, printing and mailing. Deliverables with a consistent look is important to ensure an organization is branded in a recognizable way.

Deliverables include:

  • Stationery Package (letterhead, second sheet, business cards, logo, etc.)
  • Brochures
  • Direct Mail
  • Email Campaigns and Database Build
  • Newsletter
  • Other deliverables, as needed

Market Research

Gambel Communications offers market research including qualitative and quantitative focus groups and surveys to help identify marketing strategies for a client.

Website

Gambel Communications can offer a variety of website services from a website audit and advising on content to creating a new custom designed website to meet a client’s needs.

Website services include:

  • Conduct a website audit
  • Design and build an informational website
  • Construct website to allow the client to be able to update the entire website with no HTML knowledge
  • Build the website for high search engine rankings
  • Build website for mobile compatibility
  • Develop and format copy for website

Advertising 

Gambel Communications can provide a media plan based on your goals and budget. Advertisements are only effective if they reach the right audience at the right time with the right message. We will coordinate PR efforts to better leverage your media buy.

Advertising services include:

  • Marketing research
  • Strategy development
  • Ad layout
  • Media planning
  • Media buying/negotiation
  • Media placement
  • Media recommendations
  • Reconciliation
  • Measurement

Donor Relations

With experience working inside nonprofits, as well as extensive nonprofit consulting over the years, Gambel Communication can provide communications strategies to strengthen every phase of a nonprofit’s development program from identification and cultivation to solicitation and stewardship. More than half of our client base are nonprofits. The firm is looked to as a regional leader in the field of donor relations. We work with clients to position them for corporate sponsorships and partnerships, media train their board of directors and senior staff, and produce deliverables such as donor packets.