Reily Foods Company
Reily Foods Company is one of the oldest food brands in New Orleans. The company encompasses several major brands including Blue Plate Mayonnaise, French Market Coffee and Luzianne Iced Tea. In 2015, Reily Foods turned to Gambel Communications with the objective of increasing public relations and grassroots community engagement. The biggest priority for the company was its top mayonnaise brand, Blue Plate.
As part of its recommendations, Gambel curated a “pop up” po’boy giveaway for National Sandwich Day November 3. Gambel facilitated partnerships with two other iconic New Orleans brands, Chisesi Brothers Meats and Leidenheimer Baking Company, to put on the event. To “test the waters”, in 2016, the brands made and handed out 300 sandwiches under a small tent outside Gallier Hall in downtown New Orleans during lunchtime when people traditionally come out of their high-rise offices to get a midday meal. In 90 minutes all the sandwiches were gone, and all four TV stations covered the event.
In 2017, Reily set out to celebrate National Sandwich Day, again partnering with Leidenheimer Baking Company and Chisesi Brothers Meats.The partners decided to set a new goal of creating the longest po’boy in New Orleans on record.
Reily and its partners turned to Gambel Communications to coordinate the event and raise awareness through media relations. Working hand-in-hand with Reily, Gambel developed a strategic plan to draw media attention to the celebration and to display key partnerships between Reily and a new partner, The Historic New Orleans Collection, which allowed them to bring the event to the French Quarter.
On event day, Blue Plate presented a 350-foot po’boy, stretching the entire 500 block of Royal Street in the French Quarter. With more than 1,500 individual slices given out and 40 tables lined up from end to end, they set the local record for longest continuous po’boy. Patrons were encouraged to take a slice of the po’boy and proceed to the courtyard of The Historic New Orleans Collection for a glass of Luzianne Iced Tea and a brief presentation on the history of the po’boy in New Orleans.
To get the word out about National Sandwich Day, Gambel successfully arranged several media opportunities, including spots on all four major local stations. Leading up to National Sandwich Day, Gambel Communications handled media relations and earned extensive press coverage in print media, online media, television and radio. Gambel met with targeted local media and worked with The Historic New Orleans Collection to generate public support, as well as create a key community partnership. Gambel Communications also secured several live remote segments as well as the official record for the longest po’boy in New Orleans.
The po’boy was consumed in less than 30 minutes by more than 1,500 patrons who came to celebrate these iconic brands participating in National Sandwich Day. Patrons were able to sample products from Blue Plate Mayonnaise, Chisesi Brothers and Leidenheimer Baking Company. Gambel raised local awareness was raised for Blue Plate, Chisesi and Leidenheimer, solidifying the trio as the ultimate New Orleans union of bread, meat and condiments.
By all accounts, National Sandwich Day 2017 was a complete success. Reily Foods Company received extensive media coverage and local awareness in its targeted markets. They forged a key partnership between Reily Foods Company and The Historic New Orleans Collection and a local record was set for the longest po’boy …a “national treasure” for the people of New Orleans!